Saving Lives One Drop at a Time!

THIS IS AN AWESOME ADVERTISEMENT! It is a very effective way of communicating the message it is trying to get across. Today, it seems like all we ever hear about is preserving the environment and that if we don’t make some serious changes the world is going to end. Yes, I think we all know that humans are largely to blame for facilitating and speeding up global warming and the current conditions of our planet. I am also sure that everyone is somewhat sick of listening to lectures and rants about this. This advertisement is an extremely creative way of advocating conservation. Its technique is so important because instead of boring the audience, it actually grabs their attention and interests them.

My first reaction to this was not surprisingly, “Awwwww.” This just shows us that this is a great example of a use of pathos, or emotional appeals. Your eyes are drawn directly to the brightly colored goldfish in the bowl because of the color scheme and the way the lighting is set up. They make you worry and feel bad for the poor, innocent little fish because the water is being removed from his bowl. Thinking about the fish dying and it being mostly our fault are great emotional appeals that definitely make me want to go out and do something about it. Their message is “Save water. Save life.”  It is perfect because although it is very basic and simple, it is short and sweet making it more effective.

Just remember that water is vital for everyone and everything to sustain life, and when it runs out there is nothing that can replace it. Therefore, raising awareness for the potential water crisis that could occur in the near future is both necessary and important. If everyone makes an attempt to save water, we can and will be saving not only water but also lives. :)