Google+
“Hey,
what is _______________?”
“I
don’t know. Google it.”
This is probably the most universally held
conversation in our world today. Whenever we don’t know what something is or
would like more information about something, the answer is always “Google.”
Over the years, they have built up their ethos and climbed to the top by
becoming the most popular and therefore credible search engine.
Recently though, Google has expanded its worth by
becoming more than just your average search engine. They have added social
networking abilities to the long list of things that they were already capable
of doing. This is the way in which they chose to create pathos for their
expansive audience. The social aspect of Google, known as Google+, and the
advertisements that have been created to make it well known, are emotional
appeals that convince people to become members of Google+ so that they can stay
connected to everyone in their lives. The unique aspects of Google+ are the
separate circles that individuals can create as a way of grouping their friends
into categories making communication and sharing anything and everything much
easier.
The ads for Google+ are very effective because they
are entirely relatable to pretty much everyone. This is their way of making
sure that their audience has no limitations and does not specifically target
any certain division of people. Throughout the entire commercial a regular
person is speaking about how they like to use Google+, instead of having a
representative of the company raving about how genius their new invention is.
This is how the ads appeal to the logos of the audience. After all, these days it’s
logical to trust search engine most of the time. And besides, who doesn’t want
a new and improved way to stay connected in life?
I find it very creepy these days that most of the ads are tailored based off your previously searched items. It seems that Google has taken a strangle hold on what you see as well when you search something based off of previous searches. When you and your friend search for something, the results will almost always be different. This has taken out a lot of the freedom of searching web. It’s very true and scary to think about how much Google dominates the internet.
ReplyDeleteI agree with Phil on this one. Google has expanded to the point where it honestly bothers me. They are connected to almost everything you do on the internet. Youtube, facebook, and twitter are all connected to google. Everything you do, on any site related to google is now recorded, stored, and used by google to "enhance" your internet experience. But all that this means to me is "Big Brother's watching."
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